Whether we are starting our first job, our first online business, writing or publishing our first book or embarking on a major career change, we need to understand that achieving competence in any of these tasks takes time.
Midway through this year I wrote and published my first e-book. It took me a few months and at the end of the day I was very pleased with the final result. I then published it through Kindle Direct Publishing and expected it to start selling straight away. I compared the book with others in its category which were selling well and came to the conclusion that mine was as good as, if not better than the top seller. Okay, I may be slightly biased, but after months of waiting, my book is still on the first page, but has come nowhere close to meeting my initial expectations.
I have come to realise that, I did not market my book as well as I could have and that it takes a lot more than a pretty cover design and great content to sell a book. A lesson learned.
I haven't given up. I am now making a priority of learning how to market an e-book on Amazon. Luckily there is plenty of good information available on this topic, much of it for free.
I believe the same applies to anything we do, especially if it involves skill development or acquisition of new knowledge. It all takes time. Take blogging for instance. How many bloggers have started their blogs with great gusto but then given up after six months or a year as their blog has not grown as they anticipated it would.
I watched a Bruce Lee movie the other night and was taken back to my teenage years when I started practicing karate. I first studied Go Jo Ru which was a Japanese style of karate and later during my twenties I changed to learning Kenpo. Back then it took a student approximately 5 years to achieve their black belt and that was practicing at least twice a week with the club and more often on their own. As a karate student I understood that it took time to move through the ranks in this art and that there were no shortcuts. I feel that this is often forgotten in this day and age when many of us expect instant gratification.
As a side project I have started learning about selling physical products through Amazon. I anticipate that this will take some time, probably 2 - 3 years to develop competency as a successful trader on this platform, but believe the long term results will be worth the effort. I plan to be ready to sell on the platform for when they open their distribution centres in Australia later next year.
One of the best books I have read over the last couple of years has been Darren Hardy's "The Compound Effect" In his book Darren speaks about making small smart choices consistently over time to achieve radical change and results.
Top sportspeople understand this concept as do many successful investors and business owners.
We need to have our long term goal in sight and we need to know why we are aiming for this goal, but on a day to day basis we must take those small steps which over time will take us to our Everest.
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