Yesterday, I spent some time repairing my grandkids bikes, but on the way to their home I decided to visit a cycle shop which used to be amongst this complex of shops on the way to Joondalup. When I got there, there was no cycle shop, but instead a women's fashion store. I pondered on what may have happened to this business.
Luckily in this day and age of the internet, we don't need to invest heavily into a brick and mortar store if we wish to start a business. We can actually start a business for very little investment and minimal risk.
I have a resume writing business which cost me under $100 to set up. Through trial and error, I created my own website using Weebly. At this stage I am using their free plan for that site. Once I start to sell products through the site, then I will need to upgrade to another plan which will cost me around $10 a month. Initially it cost me about $30 for my domain name and hosting for one year.
I have always struggled with technology, so before I chose to use the Weebly platform, I did some research and found that Weebly was the easiest to use. I compared Wix, SquareSpace and Wordpress. I wouldn't say that Weebly is the best choice for everyone, but I felt it was the best choice for me. I have also built The Profitable Passion Project using the Weebly platform. I intend on learning how to use SquareSpace and also Wordpress as they both seem very popular for a number of reasons and I'm feeling a bit more adventurous now than I was when I first started.
I use Gumtree for free advertising. I was paying for advertising through a local newspaper, however, I found that this was not cost effective and after a couple of months cancelled my ad.
When setting up my resume website, I spent $15 to purchase the rights to use three photos which I found on an online stock image library . I have since used one of these photos for a book cover as well so I well and truly got my moneys worth from that purchase.
Another cost incurred was my business cards. It cost me $35 to get 250 business cards printed after I created the design on VistaPrint.
For some businesses, you don't even need a website, for instance if you were to set up an e-bay business, you just build your store on e-bay without the need for a separate website. Etsy is another platform where you don't need your own website. Another popular business model right now is FBA (Fulfillment by Amazon) . This is where you find a popular product to sell and brand it with your own logo, design and packaging then sell it through Amazon who take care of all of the shipping and processing of orders.
Speaking of Amazon, you can also use Kindle Direct Publishing to publish any books that you have written and sell them through Amazon. I have written and published a book on Resume Writing which is now selling through Amazon. The total cost of getting this book ready for publishing come to about $70 and that included my cover design. I could have done it for a lot less, however, due to my struggles with technology, I outsourced some formatting through Breeze Office Services at Fiverr to get a professional finish. I plan to write other non fiction books in the future to build on this income stream.
The biggest advantage of selling through platforms such as e-bay, Etsy or Amazon, is you already have a customer base, unlike with selling from your own website where you need to work hard at building your customer base.
I will be providing more detailed information on all of these business options on the Business Ideas page over the next few weeks, so if you are interested in learning more, check them out.
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