This is one of the first steps we all take when starting a business and something which I believe can have a long term impact on the success of any business.
There is no commonly promoted formula when it comes to choosing the name of your business. Some people, especially consultants or freelancers choose to use their own name with varying degrees of success. Others come up with some pretty clever names, names that are memorable, zany or just plain obvious.
I would like to share with you what I know about some of the strategies that are commonly used.
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